Dark Side of the Rainbow
This synergy effect has been described as an example of synchronicity, defined by the psychologist Carl Jung as a phenomenon in which coincidental events “seem related but are not explained by conventional mechanisms of causality.”[7] Detractors argue that the phenomenon is the result of the mind’s tendency to think it recognizes patterns amid disorder by discarding data that does not fit.[8] Psychologists refer to this tendency as apophenia. Under this theory, a Dark Side of the Rainbow enthusiast will focus on matching moments while ignoring the greater number of instances where the film and the album do not correspond. Another theory suggests the correspondence may have been assisted by the synaesthetic effects of psychoactive drugs taken by those who then chose to enjoy the album and the film together.
